Uber Eats is launching an “everyday essentials” Coinbase User List online shop powered by Gopuff nationwide this summer, according to an announcement from the companies. The white-label shop will offer most of Gopuff’s product categories, with the convenience retailer’s dark store network and drivers fulfilling orders. The collaboration will Coinbase User List launch in more than 95 cities in June and expand nationwide in the summer. The deal is a first for both companies — the first time Uber has partnered with a vertically integrated delivery business, and Gopuff’s first white-label offering for another company — and underscores the growing focus on convenience delivery.
Dive Insight: Uber and Gopuff are linkingCoinbase User List arms in an effort to expand their reach with consumers and challenge entrenched online competitors like Instacart. The companies have complementary needs and capabilities. Uber Coinbase User List which launched a grocery delivery service last summer that’s now available in 20 major U.S. metropolitan areas, is looking to increase the number of locations where it can ferry more than just riders and restaurant food. Gopuff, meanwhile,
Has the infrastructure to deliver across more than 650 U.S. cities and wants to increase the business flowing through its more than 250 small Coinbase User List dark stores. In the announcement, Gopuff said it increased its number of “micro-fulfillment spaces” by 80% last year. It also operates more than 160 BevMo locations it acquired last year. The new Uber Eats offering will feature snacks, pantry items, over-the-counter medication, alcohol, cleaning supplies and other everyday essentials.